![]() ![]() The timing could be coincidental, but GM at the end of last year filed to trademark the "Buick Electra" nameplate. Depending on the length of the process, maybe we could see the new logo start appearing on 2023 model vehicles, or the company could be waiting to unveil it on a potential future model like the all-electric Electra. 79M Headquarters Lakewood, CO Employees 300 Founded In 2002 Website Organization Type Private Encore Electric is the premier Colorado electrical contractor involved in highly technical projects in industries like commercial, healthcare and more. The trademark application still needs to be assigned to an examiner, which is said to take about six months after the filing date. What also remains to be seen is what Buick model the new logo will be introduced on. Plus, Buicks have worn monochrome logos before, and the application specifically states that GM didn't claim color as a feature of the mark, so it remains to be seen. After all, Cadillac recently revealed a new black-and-white logo for its upcoming EVs. ![]() However, we don't know whether or not the new logo will see the return of that color combination or if it'll be monochromatic. The current Buick logo features one red, one silver, and one blue shield. CarBuzz found and originally reported the discovery that General Motors filed a trademark on March 16, 2022, with the United States Patent and Trademark Office. Now, the company appears to be preparing to adopt a redesigned version of its traditional tri-shield logo. ![]() The Buick brand has been trying to reinvent itself over the past several years, between deleting exterior name badges and switching to an all-SUV lineup. With a new horizontal alignment and removal of the circular outer ring, it's the first significant change to the logo since 1990. Our team of fully qualified, friendly and professional electricians is on hand to help you, whatever your requirements. Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in 2023.
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